編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | Marketing Management( 2384 ) |
2 | 9-502-011 | Harrah''s Entertainment, Inc. | Lal, Rajiv;Carrolo, Patricia Martone | Marketing | Marketing Management( 2384 ) |
3 | 9-512-016 | Lady Gaga (A) | Elberse, Anita;Christensen, Michael | Marketing | Marketing Management( 2384 ) |
4 | 9-595-035 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) | Rangan, V. Kasturi;Bell, Marie | Marketing | Marketing Management( 2384 ) |
5 | INS701 | Ford KA (A): The Market Research | Christen, Markus;Cothier, Gigi;Soberman, David A.;Chung, Seh-Woong | Marketing | Marketing Management( 2384 ) |
6 | 9-604-081 | Zara: IT for Fast Fashion | McAfee, Andrew;Sjoman, Anders;Dessain, Vincent | Operations management | Marketing Management( 2384 ) |
7 | HEC025 | Tour Planning at Cirque du Soleil | Jobin, Marie-Helene;Talbot, Jean | Operations management | Marketing Management( 2384 ) |
8 | 9-607-088 | Prediction Markets at Google | Coles, Peter A.;Lakhani, Karim R.;McAfee, Andrew | Other | Marketing Management( 2384 ) |
9 | 9-701-003 | BMG Entertainment | Rivkin, Jan W.;Meier, Gerrit | Other | Marketing Management( 2384 ) |
10 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Marketing Management( 2384 ) |
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